Ideology

Our belief is that business value is derived from user value, and user value can only be determined by allowing real users to interact with working solutions.

Our technical delivery strategy exists to support this model, not the other way around.

Our product innovation process is founded on Lean Startup principles, and takes an approach based on User Centred Design.

We deliver incremental features to assess user experience and use qualitative and quantitative data to drive decision making and further exploration.